Discovering ANUBI

Saturday 13th October, I've been for you at the opening of Fem, a new creative laboratory, where I met Beatrice and Martina, and we discuss about their new up-coming project.

Each of us has a favorite color.

But what if to represent us was not just a color, but the union of many small nuances?

Let's think about it, our character, our physical appearance, our spirit is not only made up of a characteristic, but it is the whole of all these little pieces, like the small glassy tesserae of the mosaics, which create what we are."

These are the theoretical assumptions underlying the colors of psychology, embraced by Beatrice Andreoni and Martina Fagnani, from their new ANUBI project.

But what lies behind all this?

ABOUT ANUBI

ANUBI is an idea developed in 2018 based on the study and research of new forms of expression and use concerning Visual Art, in particular the one that is closest to the needs, use and daily use.

Illustration, Photography, Graphic Design, Styling and Consulting are - for ANUBI - viatico of research and study, passion and originality.

From these same paradigms ANUBI-ZINE is born, a digital space dedicated to publications of stories and studies that, through Visual Art, find their own expression and dimension.

The HUMAN GRADIENT Project is one of the studies of ANUBI-ZINE, based on color, especially on the nuances, that ANUBI is carrying out through a survey.

ABOUT THE PROJECT

The colors of psychology, they explain to me, are often used to recognize behaviors, feelings, affinities and habits, to divide character categories, outlining labels and profiles.

The Anubis team believe that the human inner world is impossible to define only with a color and it is complex and difficult to explain in words, because each of us is a bath of emotions.

HUMAN GRADIENT was born, a project that unites interiority, personality and the colors of people.

Martina and Beatrice explain their theory to me: "The world is not divided into white or black. There is no dichotomy, we are an indecipherable multiform chaos. The reality of people and events is constantly changing. We are the nuance that we build."

We at ANUBI strongly believe that in every person there are nuances that can be attributed or that can be expressed through colors, and that to give it life all you need is to look inside, close your eyes and understand the colors of your personality. Passions, character, what we keep in our memory and what we feel we can help us to try to define the spectrum of our personality.

HUMAN GRADIENT is our project, a catalog of nuances, a precious archive that we build through a survey.

At the opening of Fem, we chatted, laughed and I was infected by this project, which has all the bases to become a sociological study and create a mapping, to investigate the trends of people, even through affinity or less regarding the registry, the place of residence, the social and working status of reference.

In fact, Beatrice and Martina are keen to stress, that HUMAN GRADIENT is a way to bring people together and in fact collaborate on some projects that would like to extend to companies and schools to help create the nuances of their personality as a team-building process.

If you are interested in taking part in this great artistic social study, contact the girls of Anubi directly.

Taking part at the project is simple, leave your e-mail, fill out the form that will be sent to you and remain anonymous, and choose your colors.

Let yourself be infected by the new color revolution!

Martina, I & Beatrice.